Vardaam Provides Easy Workflow for a Clothing Platform

A brief introduction to the retail brand and their business

Business goals and objectives for the new website

• To complete the ongoing project and reduce the learning curve required to use the system.
• To increase online sales and revenue through a smooth and efficient checkout process, with a focus on conversion rate optimization
• To provide ongoing support and maintenance services to ensure the website’s longevity and success.
• To improve the backend efficiency and user-friendliness, allowing the in-house team to quickly and easily manage and update the website content.
• To improve the mobile-friendly design of the website and enhance accessibility for all users.
• To improve website speed and performance to meet industry standards

Pain Points and Limitations

• The e-commerce platform was limited and lacked key features, including a streamlined checkout process, multiple payment options, and easy product management for their in-house team.
• The user experience was poor, with slow load times, poor navigation, and a confusing layout.
• The previous backend system was complicated and required the use of multiple services, making it difficult for the in-house team to manage and update the website.
• The website was also slow and not optimized for mobile devices, negatively impacting user experience and engagement.

How Our Solution Improved the Client’s Website and Achieved Their Business Goals

• We integrated an automatic calculation and payment feature for registered designers, streamlining the payment process.
• Website Performance Optimization: We optimized the website’s performance, including hosting on AWS with regular plugin and theme updates and optimization of product images. These efforts helped to increase visibility in search engine rankings.
• Social Media Marketing: We helped increase the client’s social media presence by setting up social media marketing, creating a social media calendar, setting up Facebook and Instagram stores, ad campaigns, post creatives, content creation, and hashtag research.
• Product Data and Image Migration: We migrated product data, formatted and segregated product information, and optimized product images to improve the overall product management experience.
• Advanced Filter Feature: We implemented an advanced filter feature to improve navigation through products, making it easier for customers to find what they’re looking for.
• Google Ads Campaigns: We set up ad campaigns and merchant accounts and list all products in the panel of Google product listings, helping increase product visibility.
• User-Friendly Store Structure: We created a user-friendly store structure using the Woocommerce plugin and WordPress CMS, making it easy for the in-house team to manage and update.
• Multiple Currencies Setup: We set up multiple currencies, multiple product variations, designer registrations and selling portals, payment gateway integrations, tracking codes, and other performance optimizations to provide a seamless customer experience.

Results and impact on the client’s business:

• ncreased user engagement and website traffic, leading to higher conversions and sales.
• More user-friendly and interactive website that reflected the brand identity, resulting in an enhanced customer experience and improved customer loyalty.
• Improved social media presence, reach, and successful ad campaigns, resulting in higher brand awareness and customer acquisition.
• Regular updates, optimization, and maintenance of the website ensured that the website was always up to date and functioning optimally, further improving the business’s overall performance.
• Improved website performance, speed, and visibility in search engines result in higher online visibility and a wider reach of potential customers.
• An efficient and streamlined backend makes it easier for the in-house team to manage and update the website, saving time and resources.
• Integration of various payment gateways and multi-currency support expands the client’s global customer base and increases sales.