Business Automisation For an HNI Luxurious Fashion Brand

Vardaam delivers custom workflow to an apparel platform offering an exclusive range of luxury Clothes from global designers

In this case study, discover how Vardaam utilized the
versatility of WordPress to deliver a streamlined
e-commerce platform for a prominent retail brand.

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A brief introduction to the retail brand and their business

This case study features a retail brand that offers a range of luxury clothes from some of the world’s most sought-after designers. As prominent in the fashion industry, this brand is dedicated to providing its customers with the highest quality products and a seamless shopping experience. To achieve this, they turned to Vardaam,
a premier web development firm, To provide them with an E-commerce platform that offers streamlined workflows, improving their productivity and reducing the need for extensive learning that would meet their unique needs and business objectives.

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Business goals and objectives for the new website

Business Goals and Objectives:

To complete the ongoing project and reduce the learning curve required to use the system.
To increase online sales and revenue through a smooth and efficient checkout process, with a focus on conversion rate optimization
To provide ongoing support and maintenance services to ensure the website’s longevity and success.
To improve the backend efficiency and user-friendliness, allowing the in-house team to quickly and easily manage and update the website content.
To improve the mobile-friendly design of the website and enhance accessibility for all users.
To improve website speed and performance to meet industry standards

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Pain Points and Limitations

The client approached us with several pain points and limitations they faced with their previous website:

The e-commerce platform was limited and lacked key features, including a streamlined checkout process, multiple payment options, and easy product management for their in-house team.
The user experience was poor, with slow load times, poor navigation, and a confusing layout.
The previous backend system was complicated and required the use of multiple services, making it difficult for the in-house team to manage and update the website.
The website was also slow and not optimized for mobile devices, negatively impacting user experience and engagement.

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How Our Solution Improved the Client’s Website and Achieved Their Business Goals

To address these challenges, we took a comprehensive approach by implementing the following solutions:

We integrated an automatic calculation and payment feature for registered designers, streamlining the payment process.
Website Performance Optimization: We optimized the website’s performance, including hosting on AWS with regular plugin and theme updates and optimization of product images. These efforts helped to increase visibility in search engine rankings.
Social Media Marketing: We helped increase the client’s social media presence by setting up social media marketing, creating a social media calendar, setting up Facebook and Instagram stores, ad campaigns, post creatives, content creation, and hashtag research.
Product Data and Image Migration: We migrated product data, formatted and segregated product information, and optimized product images to improve the overall product management experience.
Advanced Filter Feature: We implemented an advanced filter feature to improve navigation through products, making it easier for customers to find what they’re looking for.
Google Ads Campaigns: We set up ad campaigns and merchant accounts and list all products in the panel of Google product listings, helping increase product visibility.
User-Friendly Store Structure: We created a user-friendly store structure using the Woocommerce plugin and WordPress CMS, making it easy for the in-house team to manage and update.
Multiple Currencies Setup: We set up multiple currencies, multiple product variations, designer registrations and selling portals, payment gateway integrations, tracking codes, and other performance optimizations to provide a seamless customer experience.

Overall, our comprehensive approach effectively addressed the challenges faced by the client, resulting in improved website performance, increased customer engagement and satisfaction, and achieved business goals and objectives within a tight one-month deadline.

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Results and impact on the client’s business:

The implementation of the new website had a significant impact on the client’s business in several ways:

Increased user engagement and website traffic, leading to higher conversions and sales.
More user-friendly and interactive website that reflected the brand identity, resulting in an enhanced customer experience and improved customer loyalty.
Improved social media presence, reach, and successful ad campaigns, resulting in higher brand awareness and customer acquisition.
Regular updates, optimization, and maintenance of the website ensured that the website was always up to date and functioning optimally, further improving the business’s overall performance.
Improved website performance, speed, and visibility in search engines result in higher online visibility and a wider reach of potential customers.
An efficient and streamlined backend makes it easier for the in-house team to manage and update the website, saving time and resources.
Integration of various payment gateways and multi-currency support expands the client’s global customer base and increases sales.

Disclaimer: The case studies presented on this website are for informational and educational purposes only and should not be used as a substitute for seeking professional advice.

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