Enhancing Artistic Value and Promoting Tradition: How Vardaam’s WordPress Website Development Helped a Handcrafted Furniture Retailer Achieve Their Business Goals

This case study demonstrates how Vardaam’s WordPress website development helped a handcrafted furniture retailer overcome the limitations of their old website and achieve their business objectives. The case study highlights how the introduction of new features and functionalities resulted in a more enjoyable and efficient shopping experience for customers, leading to an increase in sales. This, in turn, empowered the client to further their mission of promoting artistic value and tradition through the sale of their handmade furniture, swings, and decorative items.

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About the client:

Our client is a family of artisans, manufacturers, and promoters with a passion for promoting and showcasing beautifully crafted handmade artwork, such as wooden furniture, swings, and decorative items. They have been in the retail industry for over a decade, serving customers across North America. Their goal is to support and encourage hardworking, talented artists while also bringing their homeland’s rich cultural heritage and tradition to people’s homes. They have been featured in various media, including TV ads, newspapers, and magazines, and have a strong online presence.

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Business goals and objectives for the new website

The client’s main business goal for the new website was to overcome the limitations of their old PrestaShop website. The website was initially constructed using an PHP version. However, due to the website’s age, the PHP version that was used during its creation has become outdated and our main goal was to create a more efficient e-commerce platform. The objectives for the new website were to:

  • Improve user experience with a modern and visually appealing website design.
  • Implement zone-wise shipping charges and shipping options to optimize delivery costs and ensure timely product delivery.
  • Allow users to customize their products with personalized details to enhance the shopping experience and increase customer satisfaction.
  • Enable customers to order group products for bulk purchases and streamline the ordering process.
  • Allow customers to view different product variations, such as color and size, to provide a more comprehensive shopping experience.
  • Offer special discounts for multiple products of the same category to encourage bulk purchases and increase sales.
  • Enable users to switch to their local currency based on their location for a seamless shopping experience.
  • Offer a partial payment system to make it easier for customers to purchase high-value items.
  • Implement a product delivery system based on product categories to streamline order processing and reduce errors.
  • Implement a product notification system to notify customers when a product is back in stock, keeping them informed and increasing sales opportunities.
  • Implement a product zooming feature for detailed product viewing and to increase customer confidence in their purchases.
  • Implement a filter search on the product page to enable customers to quickly find the products they are looking for, improving their experience and increasing conversions.

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Pain Points and Limitations of the Website:

The previous website, built using PHP on PrestaShop, presented several pain points and limitations that
prompted the client to seek a more effective solution, such as WordPress.

  • Old PHP version: The website was initially constructed using an PHP version. However, due to the website’s age, the PHP version that was used during its creation has become outdated, making it challenging to maintain and upgrade.
  • Switching product variations was difficult for Users: Customers had difficulty switching between different product variations, which affected their ability to customize and purchase the products they desired.
  • Variation Image filtration: The previous website did not have a filtration system for variation images, which made it difficult for customers to select a suitable product variation.
  • Inventory management: The previous website had limited integration with other business systems, which made it difficult for the client to effectively manage their inventory.
  • UI Design: The previous website’s design was old-fashioned and not optimized for ease of use, which resulted in a negative impression on customers.
  • Manual Calculation Of yearly revenue: The company had to calculate their annual revenue manually, which was a time-consuming and tedious process.
  • Backend Access: The company had limited access to its website’s backend, which created challenges in managing and updating its online store.
  • Difficulty in managing and updating content on the site: The previous website had a complex and cumbersome content management system, which made it difficult for the client to manage and update their website content in a timely manner.

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How Our Solution Improved the Client’s Website and Achieved Their Business Goals

By developing a new WordPress website, our solution provided a variety of new features and functionalities. These improvements allowed
the client to overcome the limitations of their previous website and successfully achieve their business objectives. As a result, the new
website significantly enhanced customer engagement and contributed to a noticeable increase in sales.
Here are some ways in which our solution helped the client achieve their goals:

  • Order management was made automatic, which allowed the client to process orders quickly and efficiently.
  • Product quantity management was made automatic, which helped the client maintain accurate inventory levels and avoid stockouts.
  • Product quantity management was made automatic, which helped the client maintain accurate inventory levels and avoid stockouts.
  • Automated order management, refunds, and product quantity management reduce manual workload and increase efficiency.
  • Automatic refund processing was implemented, which improved the customer experience in case of returns or cancellations.
  • The partial payment system was implemented and set up to notify users on an automated basis, which improved the convenience and flexibility of the payment process for customers.
  • Implemented a simplified content management system, making it easier for the client to manage and update website content.
  • Difficulty in managing and updating content on the site: The previous website had a complex and cumbersome content management system, which made it difficult for the client to manage and update their website content in a timely manner.

These features and functionalities, along with others, had a significant impact on the client’s business, helping them to achieve their goals and continue their mission of promoting art and culture.

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Results and impact on the client’s business:

  • Our WordPress website development has had a significant impact on our client’s business. The new website has addressed the limitations and pain points of the previous site and achieved its business goals.
  • First and foremost, our solution improved the client’s website by providing an order management system that is automatic and efficient. This has resulted in a reduction in manual labor and error rates, which has increased productivity and customer satisfaction. Additionally, we implemented an automatic refund process that has further improved the customer experience.
  • The integration of an inventory management system has had a significant impact on business by providing real-time stock updates. This has helped them manage their inventory efficiently, reducing the risk of stockouts and overstocks. The simplified content management system has allowed the business to efficiently modify and maintain its website content. This has led to a more captivating and straightforward interaction with the website for its customers.
  • Our solution has additionally incorporated an interface design that has simplified the process for customers to browse and buy products on the website. The implementation of zone-wise shipping charges and the capability for users to switch currencies according to their location has further enhanced the overall functionality of the website.
  • The partial payment system and the ability for customers to customize their products have resulted in increased sales for the Business. The new website has also made it easier for customers to order group products and see different product variations, including a product zooming feature for detailing.
  • Our solution has had a significant impact on revenue by providing an automatic calculation of their yearly revenue. The special discount for multiple products of the same category and the filter search on the product page has further increased sales for the company.
  • In conclusion, our WordPress website development has empowered the business to achieve its goals by improving the user experience, increasing sales, and providing a more efficient and effective business management system. Our solution has allowed the company to continue promoting art and culture through the sale of beautifully crafted wooden furniture, swings, and decorative products.

Disclaimer: The case studies presented on this website are for informational and educational purposes only and should not be used as a substitute for seeking professional advice.

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